Launch sequences, brand voice, customer stories, homepages, email campaigns, and pitch decks. Written for businesses that take the words seriously.
Every engagement starts with a brief. Every price is fixed before work begins. All services delivered digitally from Versilia.
Full copy for product, service, or campaign launches — email sequences, sales pages, announcements, and the narrative thread that holds everything together.
Tone of voice documents, messaging frameworks, and brand language guidelines. The foundation that makes all your future copy consistent and unmistakably yours.
B2B case studies, client success stories, and testimonial narratives that turn real client results into sales tools.
High-converting homepage copy and dedicated landing pages for campaigns, lead generation, and product offers.
Onboarding sequences, nurture campaigns, abandoned cart flows, and reactivation emails — written to move people, not just fill inboxes.
Copy for investor pitch decks, sales proposals, and RFP responses — structured to persuade decision-makers who read fast and decide carefully.
I started FiveStarCopywriting in Forte dei Marmi in 2019. The location is not a marketing choice — it is where I live. What it has given me is a specific way of working: measured, precise, disinclined to fill space with noise.
The studio name comes from a simple standard. Copy that earns five stars from the client means it did what it was supposed to do: the launch performed, the email sequence converted, the homepage held attention long enough to matter. That is the standard every project gets measured against.
Six disciplines. Fixed prices. No open-ended retainers that drift. Every project has a brief, a price, and a timeline agreed in writing before a word gets written. All work delivered digitally.
Full launch sequence for a EUR 997 programme. 43 sales in the open window.
Tone of voice document reduced internal copy review rounds from 3 to 1.
6 case studies published. Average sales cycle shortened by 3 weeks.
Bounce rate dropped from 74% to 52% in the 30 days after homepage rewrite.
Abandoned cart sequence rewritten. Recovery rate from 6.2% to 14.8%.
Deck rewritten before investor round. Term sheets from 2 of 8 firms pitched.
The same five steps, every time. What changes is the content, not the process.
The questions that come up before almost every project. Full FAQ on the dedicated page.
All questions →