Copy for investor pitch decks, sales proposals, and RFP responses — structured to persuade decision-makers who read fast and decide carefully.
Pitch decks fail for one of two reasons: the story is weak, or the story is fine but the copy is not doing enough work per slide. Investors and senior decision-makers read quickly. They decide quickly. The deck has to communicate the essential argument in less time than you think, and the copy on each slide has to pull its weight.
I write copy for investor pitch decks (seed through Series B), sales proposals (B2B enterprise and mid-market), RFP responses, and partnership decks. The approach in all cases is the same: understand the decision-maker, understand the objection they are most likely to hold, and structure the argument to address that objection while making the case for yes.
Pitch deck copy is not presentation copy. A slide with a single sentence and a chart does different work than a slide that has to stand on its own when the deck is shared by email. I write for both scenarios and advise on which slides need more copy and which need less.
Proposals are a different format with different challenges. The proposal has to justify the price, differentiate from competitors, and demonstrate understanding of the client's specific situation — often in a format the client will scan, not read. Structure matters as much as copy. I work through the proposal from the first section to the last with this in mind.
Fixed price confirmed in writing before work begins. Price above is the starting price; complex scope may require a custom quote.