The process does not change by project type. What changes is the content of the brief and the scope of the work. The five steps are consistent because consistency reduces errors.
After you book and pay, I send you a project brief template within one business day. The template is specific to the service you ordered. A launch copy brief is different from a brand voice brief. You fill it in, return it, and we are ready to work. The brief covers: who the audience is, what the core message should be, what objections exist, what has been tried before, what success looks like. A completed brief is the most valuable thing you can give a copywriter. The writing is faster, more accurate, and requires fewer revisions when the brief is good.
Before writing a word, I review your existing materials. Website copy, emails, any previous content, social media, internal documents. I look at the competitive landscape for the relevant discipline. For customer stories, I research the client company and their sector. For homepage copy, I look at your current positioning against your competitors. For launch copy, I look at comparable launches in your category. The research shapes the voice and the structure before I write anything. It is not a long step, but skipping it shows in the output.
The first draft is delivered within the timeline confirmed in the brief. The timeline is confirmed per project and depends on scope. Delivery timelines are shown on each service page and are confirmed in writing when the brief is agreed. The draft is sent via a shared Google Doc with commenting enabled. You can read it, annotate it, and gather feedback from your team before the revision round.
One revision round is included with all services. A revision round is not a rewrite. It addresses accuracy to the brief: points that were missed, direction that shifted, information that was incomplete in the brief but is now clearer. The revision round is not an opportunity to redirect the project to a new brief. New direction is a new project at the new price. Revisions are returned within 2 business days of receiving your notes.
The final file is delivered digitally in your preferred format. Standard delivery is Google Docs with all tracked changes accepted and comments resolved. On request, delivery can be via a .docx file, a plain text file, or directly formatted for your email platform, CMS, or slide tool. All project files are archived for 6 months after delivery. After 6 months, files are deleted from the project record. Download and save your delivery files promptly.
Revisions address the brief. If the brief said the audience is B2B SaaS founders and the copy addressed consumers instead, that is a revision. If you want to change the audience after reading the draft, that is a new brief. Revisions are for accuracy, not direction change.
The delivery clock starts when the completed brief is received, not when payment is made. A brief returned 5 days late shifts delivery 5 days. Delivery timelines on service pages are indicative and confirmed per project in the brief agreement.