Scope
Full launch sequence for a EUR 997 course on financial planning for freelancers. 4-part warm-up email sequence, 2,000-word sales page, open day email, and one post-close offer email.
Outcome
43 purchases in a 5-day launch window from a list of 1,200 subscribers. EUR 42,871 gross launch revenue. The open day email achieved a 68% open rate and 9.2% click-through.
Scope
Brand voice document covering tone of voice, brand personality, writing examples, four core messaging pillars, and five tagline variants. Three writers were producing content with no shared guidelines.
Outcome
Internal review process dropped from three revision rounds per content piece to one. CMO reported that briefing external writers became significantly faster.
Scope
6 customer case studies across agency, e-commerce, construction, logistics, healthcare, and professional services verticals. Each 1,000â1,200 words with a 200-word social version and four pull quotes.
Outcome
Inbound leads began arriving with the case studies already read. Average sales cycle shortened by approximately 3 weeks across the 90 days after publication.
Scope
Full homepage rewrite plus one product landing page for a paid trial offer. All homepage sections from hero through CTA. Landing page 1,500 words, single-conversion format.
Outcome
Organic bounce rate dropped from 74% to 52% in the 30 days post-launch. Landing page trial sign-up conversion rate increased from 2.1% to 4.8% over 45 days on the same traffic source.
Scope
Abandoned cart recovery sequence rewritten as a 3-email flow. 1hr, 24hr, and 72hr cadence. Subject line A/B variants provided for each email.
Outcome
Cart recovery rate went from 6.2% to 14.8% in the first 30 days. The 72-hour email with a limited-time offer had the highest individual recovery attribution.
Scope
Investor pitch deck rewritten before a Series A round. 12 slides: problem/solution, market size, product, traction, team, and ask. Executive summary rewritten separately.
Outcome
Previous round: 0 term sheets from 7 pitches. This round: 2 term sheets from 8 pitches. The round closed at the target amount.
