Tone of voice documents, messaging frameworks, and brand language guidelines. The foundation that makes all your future copy consistent and unmistakably yours.
Brand voice is the thing that makes all your copy sound like it came from the same source. Without it, your website sounds like one person, your emails sound like another, and your social media sounds like a third. The result is a brand that feels inconsistent — and inconsistency is the fast lane to forgettable.
The process starts with a brand immersion. I review everything that already exists: your website, emails, any previous copy, social posts, internal documents. I look at how you talk, what patterns come up, where the voice is strong and where it gets vague. Then I look at what the voice should be doing — what audience it needs to reach, what impression it needs to leave, what emotions it needs to create.
The output is a document your entire team can use. It is not a mood board. It is a practical guide with examples of how to write in the brand voice for specific contexts: website headlines, email subject lines, product descriptions, social captions. The goal is that anyone who reads it can sit down and write something that sounds like your brand — without needing to ask you first.
This is the piece of work that makes all your future copy cheaper and faster to produce. When the voice is defined and documented, briefing a copywriter takes fifteen minutes instead of two hours. Revision rounds shrink. Consistency goes up. The investment pays for itself within the first project that uses the guidelines.
Fixed price confirmed in writing before work begins. Price above is the starting price; complex scope may require a custom quote.